Influencer Marketing

I am currently doing a lot of research around the power of the influencer network and looking at how powerful influencers are as a brand asset. I attended the Future Labs LSN:global Trend Briefing yesterday which inspired and confirmed many things. I will be putting together some thoughts around the content shortly but in the meantime here is a trailer for an interesting doco around influencers from R+I Creative.

INFLUENCERS TRAILER from R+I creative on Vimeo.