I was asked to give a Keynote about Experiential Marketing at this years International Confex. The premise was to offer insight into, what Experiential is?, how to do it? and why do it?
It was a very enjoyable session attended by over 100 delegates and I was very pleased to be joined on stage by Max Willey from Continental Research. Continental measured and evaluated our most recent campaign for Nivea and captured some incredibly powerful data that advocated what was an awesome campaign.
I would be happy to share some of the insight with any brands that still don't believe the power of Experiential Marketing.
About Continental...Continental Research is a full service market research company offering the full range of research services both in the UK and Internationally. Continental offers market research solutions to all kinds of marketing problems, but has specific expertise in media and advertising. Over the last seven years it has measured recall and effectiveness of over 50 experiential marketing campaigns for an exciting array of clients both quantitatively and qualitatively. Results have been universally positive for a huge array of categories including alcololic drinks, pharmacutical, electronics, and FMCG. Continental is proud to consider itself experts in this exciting field.
