Bompass & Parr

Apologies for yet another post about those crazy guys from Bompass & Parr, my wife's sister is their agent so its nice to spread the word.

So following on from past exploits with Courvoisier and Ziggurat of Flavour at this years Big Chill Festival, (what an amazing weekend that was, thanks to Leo and the boys). The Jelly mongers now bring you The Chewing Gum Factory at the Whiteleys shopping centre. I attended the Gin & Tonic experience a couple of years ago and it was a very new take on an immersive experience, these guys really know how to take the very essence of a brand and take the consumer to a place that no other marketing medium could ever do.

The Chewing Gum Factory

Bompas & Parr is building an Artisanal Chewing Gum Factory at Whiteleys Shopping Centre. People are invited to learn the secrets of chewing gum manufacture at the worlds first mirco-factory.

Each visitor will be able to choose and combine 200 familiar and unusual flavours including iris, Hendricks Gin and tonic, curry and beer yeast. In total 40,000 flavour combinations are possible.

The factory is open from midday to 6pm, 25-31 October.

Tickets will be availble to purchase on the day (during factory opening hours) from the main atrium of Whiteleys Shopping Centre, Bayswater, London W2 4YN . Tickets are priced at £2.50.

Tickets are available on a first come first served basis. We regret that booking is not possible. Under 18s must be accompanied by an adult.

BMX Wonderment

I still have a soft spot for all things BMX and came across this dude whilst scouring the web for some entertainment inspiration.

Tim Knoll BMX from tim knoll on Vimeo.

Projection Mapping

This has been doing the rounds for quite some time now, first Lexus and now Toyota with the Auris. Its nice but getting a bit dated, so whats next?

You are the big picture by Aviva

I have watched with interest and intrigue for the past fortnight the building of a picture on the side of Sea Containers House on the South Bank. Having been out of the marketing loop for the past three months I was fascinated to learn more about the project and the background behind this building picture.

So once gripped by enough intrigue I started to look into the initiative and found the multi platform experience very interesting and engaging. It started with conversation with the team that has been hanging from the building. The abseiling artists were taking a break so I approached them to learn more about the project and I was blown away to learn that it was not part of London Design Week it was in fact a brand initiative by Aviva.

Now this was especially intriguing because I have been an Aviva customer for many years and they have helped me on a number of times after a particularly bad motorcycle accident I had in 2008.

The initiative titled, you are the big picture by Aviva. Aviva is running this campaign to the relationship it has with its customers and to bring to life the extrodinary moments between the brand and its customers. They are celebrating these extrodinary people in extroinary portraits.

You are the big picture pays tribute to thesepeople in giant portraits designed to match the size of their compassion, resolve, determination or integrity.

I have been watching the portrait of Sylvia and her husband Allen. Sylvia’s story is centered around a life saving operation.

Why do I feel compelled to write about this campaign, well from the point of intrigue and the visual spectacle of the portraits coming to life and then the inspiration to seek out more information and then to get involved was a very inspiring and immersive experience and I think that Aviva should be congratulated for such a bold and inspirational campaign. The use of many platforms to create a campaign that will put Aviva in the hearts and minds of the public is an inspired one and proves that brands no longer feel the need to spend all of their budgets on glossy TV campaigns, it also proves that even financial institutions can be inspiring and bold in their message delivery.

I believe that even the most cynical of us would find some inspiration in this campaign, the live execution in itself must have taken months of negotiation and preperation and its tenacity must be applauded, I was watching and thinking “who are these people and why are they being portraid on this huge building? So of course I headed to the online to find out.

This then led me to be inspired to learn more dig deeper and then get involved myself.

A great campaign.

Influencer Marketing

I am currently doing a lot of research around the power of the influencer network and looking at how powerful influencers are as a brand asset. I attended the Future Labs LSN:global Trend Briefing yesterday which inspired and confirmed many things. I will be putting together some thoughts around the content shortly but in the meantime here is a trailer for an interesting doco around influencers from R+I Creative.

INFLUENCERS TRAILER from R+I creative on Vimeo.

PaperCamp 2

Looking for something different to do this Saturday? get yourself along to Paper Camp