Thursday 4 November 2010

Oil and Water don't mix campaign.


A project by Happiness Brussels Designed by Anthony Burrill Limited edition of 200 posters, screen printed with oil from the Gulf of Mexico disaster

All benefits go to CRCL, (Coalition to Restore Coastal Louisiana) A non-profit organisation dedicated to restoring the Gulf of Mexico’s coastal wetlands

OIL & WATER DO NOT MIX from Happiness Brussels on Vimeo.

Herne Hill Velo Drome


I have written a post about this amazing cycling venue before I have even done one of the courses on the track and my sone and I often pop down at the weekends. Herne Hill Velodrome is a wonderful step back in time and one of those special experiences that takes you into the heart of cycling history, yet it is planned for demolition despite its incredible history.

Please help to stop the destruction of the oldest cycle track in Britain - the 1948 Olympic Cycling Championships venue. The future of this important community facility is looking bleak as the site is under-funded and deteriorating. The venue provides an exceptional resource for cyclists and the local community and its loss would be tragic. We aim to find a way to secure the future of the site and make it a viable long-term facility for all including local residents and schools.

The commitee are using Facebook to keep everyone up to date with all the news and activities on the campaign.


Don't worry if you don't use Facebook, you can still see the page - or just email us at support@savethevelodrome.com and we'll keep you informed.

A stunning use of live and film

In life its the experiences that stick with us forever and I cant help thinking that those who witnessed this stunning campaign will remember it for some time.

Scrabble hired Ogilvy Paris and production company Paranoid to create a mixed media experience. Its a beautiful demonstration of how live and film can work hand in hand and its use of derelict space is a very inventive way of attracting the attention of passers by (ok some are staged, but you know what i mean.)

I'm sure that this campaigns viral power will live on for some time.

Friday 29 October 2010

Bompass & Parr


Apologies for yet another post about those crazy guys from Bompass & Parr, my wife's sister is their agent so its nice to spread the word.

So following on from past exploits with Courvoisier and Ziggurat of Flavour at this years Big Chill Festival, (what an amazing weekend that was, thanks to Leo and the boys). The Jelly mongers now bring you The Chewing Gum Factory at the Whiteleys shopping centre. I attended the Gin & Tonic experience a couple of years ago and it was a very new take on an immersive experience, these guys really know how to take the very essence of a brand and take the consumer to a place that no other marketing medium could ever do.


Bompas & Parr is building an Artisanal Chewing Gum Factory at Whiteleys Shopping Centre. People are invited to learn the secrets of chewing gum manufacture at the worlds first mirco-factory.

Each visitor will be able to choose and combine 200 familiar and unusual flavours including iris, Hendricks Gin and tonic, curry and beer yeast. In total 40,000 flavour combinations are possible.

The factory is open from midday to 6pm, 25-31 October.
Tickets will be availble to purchase on the day (during factory opening hours) from the main atrium of Whiteleys Shopping Centre, Bayswater, London W2 4YN . Tickets are priced at £2.50.

Tickets are available on a first come first served basis. We regret that booking is not possible. Under 18s must be accompanied by an adult.

Wednesday 27 October 2010

BMX Wonderment

I still have a soft spot for all things BMX and came across this dude whilst scouring the web for some entertainment inspiration.

Friday 22 October 2010

Projection Mapping

This has been doing the rounds for quite some time now, first Lexus and now Toyota with the Auris. Its nice but getting a bit dated, so whats next?

You are the big picture by Aviva



I have watched with interest and intrigue for the past fortnight the building of a picture on the side of Sea Containers House on the South Bank. Having been out of the marketing loop for the past three months I was fascinated to learn more about the project and the background behind this building picture.

So once gripped by enough intrigue I started to look into the initiative and found the multi platform experience very interesting and engaging. It started with conversation with the team that has been hanging from the building. The abseiling artists were taking a break so I approached them to learn more about the project and I was blown away to learn that it was not part of London Design Week it was in fact a brand initiative by Aviva.

Now this was especially intriguing because I have been an Aviva customer for many years and they have helped me on a number of times after a particularly bad motorcycle accident I had in 2008.

The initiative titled, you are the big picture by Aviva. Aviva is running this campaign to the relationship it has with its customers and to bring to life the extrodinary moments between the brand and its customers. They are celebrating these extrodinary people in extroinary portraits.

You are the big picture pays tribute to thesepeople in giant portraits designed to match the size of their compassion, resolve, determination or integrity.

I have been watching the portrait of Sylvia and her husband Allen. Sylvia’s story is centered around a life saving operation.

Why do I feel compelled to write about this campaign, well from the point of intrigue and the visual spectacle of the portraits coming to life and then the inspiration to seek out more information and then to get involved was a very inspiring and immersive experience and I think that Aviva should be congratulated for such a bold and inspirational campaign. The use of many platforms to create a campaign that will put Aviva in the hearts and minds of the public is an inspired one and proves that brands no longer feel the need to spend all of their budgets on glossy TV campaigns, it also proves that even financial institutions can be inspiring and bold in their message delivery.

I believe that even the most cynical of us would find some inspiration in this campaign, the live execution in itself must have taken months of negotiation and preperation and its tenacity must be applauded, I was watching and thinking “who are these people and why are they being portraid on this huge building? So of course I headed to the online to find out.

This then led me to be inspired to learn more dig deeper and then get involved myself.

A great campaign.

Thursday 7 October 2010

Influencer Marketing

I am currently doing a lot of research around the power of the influencer network and looking at how powerful influencers are as a brand asset. I attended the Future Labs LSN:global Trend Briefing yesterday which inspired and confirmed many things. I will be putting together some thoughts around the content shortly but in the meantime here is a trailer for an interesting doco around influencers from R+I Creative.

Tuesday 5 October 2010

PaperCamp 2


Looking for something different to do this Saturday? get yourself along to Paper Camp


Thursday 30 September 2010

The London Design Festival



So, those that know me know that I have had some time on my hands recently so my son and I have been out and about over the past fortnight checking out the London Design Festival and the icon design trail.

Firstly Icon Design Trail, really really inspiring and i was honestly blown away by some of the outstanding ideas but also by the quality of the presentations and demonstrations given by these inspiring designers. I would strongly recommend those in the creative industries to pop along if the show is still on, for inspiration and tips on presenting creative ideas.

Secondly one of my favorite pieces at the festival was Drop by Paul Cocksedge. it was very interactive and the kids loved it as much as the adults or vice versa!


More details here from Dezeen

An installation by Paul Cocksedge Studio for the London Design Festival.

18th September – 8th October 2010 London Design Festival Size + Matter Commission Southbank Centre
Cocksedge conceived ‘Drop’ as an outsize coin ‘which has fallen to Earth from a giant’s palm’. Lightly buckled upon landing improbably upright.

Amongst other intriguing properties the giant coin is magnetic, encouraging passers-by to participate by affixing their spare pennies, facilitating a human connection with an otherworldly object. ‘Drop’ will thus be copper plated through many small human acts of contribution. At the end of the installation the public contributions will be counted and Barnardo’s corporate partners will turn every penny into one pound. The ambition is to emulate the success of the Studio’s ‘Kiss’ installation in Milan last year which raised a large donation for good causes.

The sculpture is made possible through collaboration with Arup and Van Driel Engineering.

Paul Cocksedge Studio is the internationally acclaimed design practice of partners Joana Pinho and Paul Cocksedge, based in London. The studio undertakes in-house design, commissions and consultancy work for a range of clients and sectors. Production ranges from bespoke manufacturing to licensing technologies. The Studio is dedicated to the creation of sophisticated, cutting edge products and installations.

Barnardo’s works with more than 100,000 children, young people and their families in 415 specialised projects in communities across the UK. We believe in the potential in every child and young person, no matter who they are, what they have done or what they have been through. We will support them, stand up for them and bring out the best in each and every child. Every year we help thousands of children turn their lives around. But we cannot do it without you. Visit www.barnardos.org.uk to find out how you can get involved and show you believe in children.


Monday 27 September 2010

PING PONG PING PONG PING PONG

I'm sure I'm not alone in noticing the current popularity of Table Tennis or as its widely known Ping Pong. This is surely one of those most popular of sports that can truly be embraced by anyone, my local park Dulwich now has a number of permanent tables and its difficult to even get on them at the weekends.

Check this little film I found:

Wednesday 22 September 2010

Projects Nelson, Coupland & Alice

Since our recent purchase of the iPAD we have been making great use of the online bookstore as well as films, social media magazines apps such as Flip and many more, so i was really inspired when seeing this little video of what the future could hold for the online book.

Recently IDEO released a five-minute video exploring the future of digital books. Their illustrated concepts highlight some interesting opportunity areas in the publishing industry through three distinct reading experiences:

Nelson reinforces books as critical thinking tools, providing multiple perspectives, references, and current conversations on a single subject. The layers of information beyond the book itself provide greater context and encourages a deeper dive into the book throughout history and into the future.

Coupland addresses the challenge to stay on top of the thinking and writing in our world and professional field that so many of us feel. Readers can easily keep up with "must-reads" by following what colleagues are reading and interact with them through "book clubs" and other social layers (discussions, suggestions, lists, purchases) to help each other share and learn.

Alice explores new ways for users to interact and affect written narratives by introducing non-linear and game mechanics to reading. By introducing the reader's active participation, this concept "blurs the lines between reality and fiction." Certain interactions allow the reader to transcend traditional media by utilising geographic location, communication with characters, and user contribution to storyline and plot.

A very cool “blue sky” project from IDEO to say the least. I enjoyed the way they chose to compartmentalise the functionality rather than attempting to redefine the book in a single all-inclusive interface (a failure we see in most of these concept projects). This project, and examples appearing all over the industry, only further prove that the future of books in the digital age does not lie in single solution but rather a utilisation of technology to better address the wants and needs of users to share, interact, and learn more through specialised design solutions. We are certainly on the precipice of a whole new world for this morphed understanding of the "book."

Courtesy of Core 77

Friday 17 September 2010

Friday 10 September 2010

Some photo's








Lovely Heritage film

I have to admit that i'm not a huge fan of the car but you can't beat getting insight into the heritage of such an historic British brand.

Been away for a while..

Hi followers, its been a while. I have been taking it easy for the past three months and doing a lot of research and writing and looking at the the world of experiences, content rich media and the power of face to face communications.

I will be sharing some of my views and findings with you over the coming weeks.

Cat Herding

A very interesting experiment carried out by a group of creatives for Ikea recently.

Friday 2 July 2010

When will they learn?


It’s an issue I have discussed before, but in my opinion, media buyers and planners still cannot seem to get their heads around the effectiveness of live events. Live events are getting recognition in their world, but they are the first thing to be removed from the marketing mix if the budget gets cut.

Measurement:

I think it may be hard for media buyers to understand the argument for events because traditionally, the effectiveness of events has been hard to measure.

The live event medium is still a relatively new marketing discipline. We know that event effectiveness can be measured, but often brands do not feel the need to invest in the measurement process – preferring to spend their money on the actual event itself because they have anecdotal evidence that the event works. Brands often measure event success in softer ways, by speaking to their staff and customers - so they don’t feel the need to rigorously measure it. And of course, big brands would not continue to invest in events if they didn’t deliver.

Media Planners prefer to buy media channels that are measured to within an inch of their lives. The data extracted from traditional TV, radio or print campaigns can sit happily on their screens and be utilised in the many tools they use to precisely plan a campaign. I’m not saying that this is wrong – they are effectively a guardian for a brand budget and they need to justify the spend, but perhaps it’s time for them to come into the real world of experiences and not just plan campaigns by relying on what it says on their screens? It’s a numbers game to them and they tend to go for size over substance - the more the merrier: “if our adverts are seen by over 1 million people, then that just has to be better than just a few thousand at an event?” – even if that smaller event audience really connects and engages with a brand – rather than passively viewing an advert and simply changing channels...?

Activation:

Another issue that has to be considered is that events take time to activate – they are not marketing items that can be picked up and created at the drop of a hat. Once a campaign has been devised it is then pretty straightforward to book and place TV, billboard or magazine advertising. But it takes time and creativity to turn that campaign into a live experience – whether that be for a consumer audience at a festival, a shopping centre, a B2B audience in an exhibition hall or for an internal audience at the staff conference.

There is also a lot of confusion in the market place caused by media agencies pretending that they actually create events themselves and then sending the brief to an events agency to do the actual work. Things get lost in translation – the agency account managers are not event specialists and so do not know the right questions to ask or have the experience to understand what does and doesn’t work. The event agency gets briefed by an intermediary who has a limited understanding – both of the brand and of the event mechanic – so it shouldn’t be a surprise if the resulting event is less than effective.

Media sellers need to look at the bigger picture and start to invest in the research of events and experiences or align themselves to research agencies such as Continental Research who have the experience and expertise to measure events – having measured at least 50 experiential and live event campaigns in recent times. In doing this they will see that there is huge value in the qualitative power of a live experience. Events are the most powerful form of engagement and are proven to influence the change in buying behaviours and advocacy of consumers. Today’s consumers are hungry for immersion, engagement and benefit and there is no proven benefit to them of a TV ad or a 46 or 96 sheet Ad. In fact recent research in the USA showed that at least 40 percent of people watching TV in the US are actually asleep!

This time of advertising is a one way communication – a message forced onto a consumer, so why should they listen? Brands that assume that their customers are receptive to this antiquated approach are often sadly disappointed. More and more, consumers ask ‘what’s in it for me’. We all know that it’s all about a relationship so why should that relationship be one sided?

Marketing has changed and media planners need to keep up. Events are a marketing tool and an effective one at that. Gone are the days of mass messaging and a one size fits all approach. It is not a numbers game and not a case of ‘throw enough mud and some of it will stick...’ Consumers are savvy and they understand how advertising works and they can choose to ignore it.

Brands can choose how they communicate with their audience: an immersive experience that engages and rewards a consumer or a static, one dimensional approach that just happens to be seen by a larger audience (but who are mostly asleep...) I know which one I would choose, and funnily enough, the savvy brands are choosing this approach too so why don’t media planners take this medium far more seriously?

Monday 14 June 2010

Don’t mess with another man’s trade – The power of PR


One of my pet hates is PR agencies who claim to run events, I've met a number of PR's that make claim to being Experiential and Events experts and I can say with hand on heart that they are not. And conversely I also get annoyed by event agencies who claim that they don’t need a PR agency and that they can do their own PR.

Are the skills involved with running an event transferable to PR? I don’t think so. Handling the press, writing press releases and creating ideas for articles is quite a separate skill set. So why do so many event agencies think they can do it themselves? It is true that most people, given a steer, could actually write a press release. There is enough information online to guide you in what to put (and more importantly what not to put) in a release but people still get it wrong. Speak to any journalist and they will laughingly tell you about all the errors they see in releases and why so many of them just don’t get used.

But are press releases all there is to PR? What about the creatively required to analyse our work, and pull out the trends and the issues that the press will want to hear about? what about the skill required to work with the media in a proactive way?

I have a very close relationship with my PR. I have worked with her for over four years and her work has been absolutely crucial to me - initially in my success in building my last business, and more recently in launching and then building RPM Corporate into the division that it is today. She is an essential part of the team; we work closely with her so she knows everything that is going on - what we are pitching for and the events we are creating. She even works directly with our clients so they know her, and more importantly trust her, to create some amazing coverage for us whilst observing their limitations and company guidelines.

I view PR as an essential part of my new business strategy. And it works – otherwise I would not be writing this comment column for you now!

Monday 10 May 2010

Business to All

In a recently published report to Government entitled “Engaging for success: enhancing performance through employee engagement” The Rt Hon Lord Mandelson, Secretary of State for Business, Innovation and Skills said “Only organisations that truly engage and inspire their employees produce world class levels of innovation, productivity and performance.”

The report takes an in-depth look at employee engagement and reports on its potential benefits for companies, organisations and individual employees. It goes on to say that business and organisations function best when they make their employees’ commitment, potential, creativity and capability central to their operation. Clearly, having enough cash, and a sensible strategy, are vital. But how people behave at work can make the crucial difference between business and operational success or failure.

Gallup in 2006 examined 23,910 business units and compared top quartile and bottom quartile financial performance with engagement scores. They found that: Those with engagement scores in the bottom quartile averaged 31 – 51 per cent more employee turnover, 51 per cent more inventory shrinkage and 62 per cent more accidents. Those with engagement scores in the top quartile averaged 12 per cent higher customer advocacy, 18 per cent higher productivity and 12 per cent higher profitability.

Engagement is two way: organisations must work to engage the employee, who in turn has a choice about the level of engagement to offer the employer. Each reinforces the other.

There are so many new and innovative ways to inspire and engage the internal audience, from social media to experiential marketing. Developments in areas such as digital theatre and content sharing are creating a revolution in the B2C market that producers of internal events simply cannot ignore.

These new methods of engagement are not just for consumers; it's high time that corporate companies started treating their internal and business audiences as consumers, and building more immersive and engaging 'business brand experiences'.

The recent credit crunch has acted as a catalyst for change across all sectors and now is the perfect time for businesses to readdress the way they communicate with their internal and external audiences. Lord Mandelson confirms this: “
A recession might seem an unusual time for such reflection – in fact, the opposite is the case. Because Britain’s economic recovery and its competitive strengths in a global economy will be built on strong, innovative companies and confident employees, there has never been a more important time to think about employee engagement in Britain.”

Businesses have a duty now more than ever to demonstrate how their business values match those of their prospects, in addition to reassuring their existing clients and employees. We are seeing more and more brands embracing the use of social media and digital platforms to share, measure, and amplify their events and marketing strategy. There is such a wealth of technology available that empowers businesses with the tools to create memorable experiences - for clients, prospects and staff alike.

Experiential techniques, once the exclusive property of the B2C marketing department, are now transcending into the corporate world and are being used to engage prospects and staff. The economic climate has forced a move away from big budget spending on one medium; as a result businesses are looking for new ways to interact with their target demographic.

Businesses are under pressure to engage prospects and sustain a healthy bottom line, and it is difficult to generate stand out and cut through in an increasingly cluttered and saturated market place. And with reports that distrust in big companies, whether as supplier, client or employee, is at an all time low, it is more important than ever for corporates to try and engage on a more personal level. It is high time that brands and institutions started to treat their internal audiences as consumers in their own right and look to turn these people into fans of the brand.

When awareness goes bad…

Everyone knows that I am one of the biggest and most outspoken advocates of the use of digital and social media to inform, share content and generally amplify live events and experiential campaigns.

But those looking to support their event campaigns with social media should not go into it blind. You should ensure that your approach is strategically aligned to your objectives, that you are using the right platforms and that you are managing the level of engagement and response from your target audience - especially when you are using channels to drive the attendance of an event.

There is no event that that can afford a mass attendance beyond their maximum capacity. Think of the past mistakes such as Fat Boy Slim on the beach in Brighton where no one expected such an overwhelming number of revelers to turn up, and another more recent example of American Apparels “Rummage Sale”.

An American Apparel rummage sale held in London in April turned ugly, when nearly 3,000 people showed up to get their share of the retailer's goods.

The “Fame” influenced apparel brand hired more than 22,000 square foot of space in the East End’s trendy Brick Lane for the rummage sale. The event was announced through various social media channels and almost 30,000 people signed up to a Facebook group to say they were planning to attend the sale.

Still no alarm bells ringing for the organisers…

Past experience should have indicated something was about to go wrong - similar events in cities including Montreal, Toronto, Vancouver, San Diego, Miami, Berlin and Austin had also attracted thousands of people in the days preceding this event with adverse reactions.

But still no alarm bells ringing for the organisers…

So the morning of the event arrived and 3,000 people were queuing when a small issue at the door occurs… “At 10am there was a burst of people coming to the front door. We couldn’t control that.”

“We knew it was going to be big but not this big” said a representative. Conflict in the line turned into a riot, in which ten police officers were hurt and three people arrested. The sale was shut down that day, but rescheduled to run through the next week with extra security.

The sale's organisers then tapped into social media once more and apologised via Facebook, saying they'd "never witnessed anything like it." That it was "overwhelming and humbling," and that they had "never witnessed anything like it and are disappointed and sorry that it happened."

The “riot” marks another strike against the company, which has fallen on hard times. This damage to the companies profile has been amplified through every social media platform known to man. Today’s Youtube culture has paid homage to the event with many, many uploaded videos of the incident.

How did they get it so wrong, was it desperation to get the numbers and make the sales? Was it poor digital strategy? Or was it just naivety? Either way, it was hugely damaging to the brand and its reputation.

Take heed, plan, plan, plan for every eventuality.

If you are using social media to amplify an event the sky can be the limit in terms of those that will register. You should also bear in mind that those that do register may also pass on the information to others - statistics show that you are eight or nine times more likely to engage with an offer if a friend or family member has passed on the information to you. To avoid things escalating out of your control, ensure that there is a cut off point. You must ensure that you are not running the risk of over attendance or over subscription.

This is were the value of charging for an event in advance works. This will not only give your event a perceived value, it will afford you the opportunity to create a definitive attendance structure. You can charge and the cost of attendance goes to charity.

You could also add into this a mechanic that allows you two way communication with your audience that also ensures you are managing the numbers – some of you may remember the M25 raves of the early 90’s - the location can be kept secret and then shared at the last minute with those that have registered.

The most important thing with public events is public safety, being able to pre determine all of the H&S factors makes the difference between success and failure. The team at RPM Corporate are well rehearsed in such matters having created and managed some very famous public events in the past - including the innocent village fete and Nick Jnr’s Jump Up children’s event.

The use of social media and digital amplification also helps to offset one of the most difficult and costly areas of event organizing - marketing it to your audience. Remember, we are currently in an event boom and events of all kinds are becoming very attractive income streams and the use of social and digital media will always enhance the experience – when properly executed.

Thursday 15 April 2010

UVA's Speed of Light

So here is the finished piece, I highly recommend that you go see... its stunning!

Monday 12 April 2010

United Visual Artists - South Bank





A close friend of my Wife, Matt Clarke is one of the lighting guru's behind the entity that is United
Visual Artists, famed for their amazing backdrops to the likes of Massive Attack and many more.

They have just finished a project commissioned by Virgin Broadband to celebrate ten years of
UK Broadband.

Check out the making of videos at Speed of Light


Politics or just 'Waffle'?


Those crazy guys at Bompas & Parr are at it again with another one of their food and drink related projects.

This time they are dipping their creative toes into the unsavoury world of politics. The latest project is titled Parliamentary Waffle House, where each item on the menu will be orderable in a variation corresponding to one of the three main political parties.

The punters orders will feed directly into a live action "swing-o-meter that gauges the mood of the country as people vote with their mouths. You can get your tickets here but I would imagine as with all of their projects, it will already be sold out.

Monday 29 March 2010

Brick by Brick - Nice!



On route to a meeting with our new sports apparel client last week i decided to take a look through the on board magazine and came across an article about a forthcoming Manchester exhibition involving an amazing artist who's main medium is Lego.

A man who quit his job as corporate lawyer to produce artwork with Lego has become a success, with some of his pieces valued at over £10,000. Nathan Sawaya, 35, has spent the last 10 years creating his Lego art which includes stunning life-size sculptures, models and 'flat' portraits.His works have been shown in a number of prestigious galleries and can use up to 150,000 tiny bricks in each one - he recently toured an exhibition 'The Art of the Brick' around the world.

Nathan says he has over 1.5 million spare Lego bricks in his New York studio and he spends around ten hours each day building with the toy.You can bet that after hearing how much the Lego are can be worth, parents around the world will suddenly have more interest in what their children are doing next time they get the Lego out.

See his amazing works at the Brick Artist site.


Tuesday 16 March 2010

Heineken Italy - Random acts of Kindness.

I love this recent campaign by Heineken Italy, I'm not a huge fan of football and have often wondered why people become so obsessed with the game to the point that they fit their lives around their football teams.

This campaign is aimed at such football crazed individuals and puts them in the position of choosing the game or their partner, job or friends... with a surprising outcome.

Nice campaign.

Heineken İtaly Activation from Kreatif360 on Vimeo.

Monday 15 March 2010

RPM Corporate launch Advisory Council to offer a fully integrated employee engagement solutio


RPM is very pleased to announce the launch of its Advisory Council – a team of experts in the fields of internal communication, employee engagement, digital communication, research and measurement & evaluation. The team has been built to offer companies a fully integrated and coherent employee engagement solution that starts with analysis and solution planning, develops engagement strategies, deploys communication activity and evaluates effectiveness.

“The Advisory Council is an intelligence network that brings together experts in each of the fields needed by a company to fully engage its employees. This initiative will ensure that RPM Corporate is involved from development through to evaluation to help companies turn employees into fans - what we term “the road to fandom”. We will be at the heart of the communications strategy and ensure that clients are using the right tools to engage their audiences and are getting longevity and ROI from their internal communications".

“We will be advocating how the plethora of communication channels and social media can be pulled together into a powerful and continually evolving organism that can engage, inspire and empower people and their organisations to be the best they can be.”

The specialists have worked at the top end of the business world for many of the country’s leading brands and organisations. They are recognised as leaders in strategic thinking and best practise in corporate communications.

The Advisory Council team consists of:
· Peter Agertoft – thought leader in employee engagement
· Stewart Atkins - communications technology and change process management expert
· Maurice Flynn - social media and digital communications innovator
· Ian Irving – live and digital communication and employee engagement specialist
· Richard Tolley – branding and marketing expert
· Ellie Wallace MSc MA Hons Dip M - internal comms strategy and implementation specialist
· Max Willey – research and evaluation specialist (Continental Research)

Full information on each of the specialists is available upon request: