I love this recent campaign by Heineken Italy, I'm not a huge fan of football and have often wondered why people become so obsessed with the game to the point that they fit their lives around their football teams.
This campaign is aimed at such football crazed individuals and puts them in the position of choosing the game or their partner, job or friends... with a surprising outcome.
Nice campaign.
Heineken İtaly Activation from Kreatif360 on Vimeo.
