Scrabble hired Ogilvy Paris and production company Paranoid to create a mixed media experience. Its a beautiful demonstration of how live and film can work hand in hand and its use of derelict space is a very inventive way of attracting the attention of passers by (ok some are staged, but you know what i mean.)
I'm sure that this campaigns viral power will live on for some time.
Scrabble : THE BLOCK PROJECT from paranoid on Vimeo.
