Picked up this article on Brandweek
53% of senior marketing execs say event marketing is "the discipline that best accelerates and deepens relationships" with customers.
Twenty-nine percent of marketers will transition their strategy from event marketing to experience marketing in the next 12 months. The difference being that experience marketing "involves integrated live and online experiences that drive deep brand interaction through highly relevant story telling and brand immersion," per the study. A third of those polled said they already made the switch.
I will be presenting alongside our friends from Continental Research at the forthcoming Confe event, I will be endeavoring to show the power of Live Experience Marketing and present some outstanding advocacy figures that will echo the positive comments from the Brand Week story.
