Sledge has for many years taken the view that Sponsorship is nothing without an exploitation and engagement strategy. Korean Air has recently sponsored the Paris Louvre’s electronic art guides and has supported this with a unique in-flight experience.
Specially chosen Korean Air cabin attendants are now offering an innovative “Flying Art Ambassadors” service on select flights. These Ambassadors will provide information about museums, effective tour routes, artists and famous artworks at the destination city to customers that want assistance.
These Art Ambassadors undergo a six-month training scheme but all come from artistic backgrounds.
