It is not rocket science that today’s media savvy audiences expect their favoured brands to share a finger on the pulse approach to communication and it also true to say that the same audience are indeed leading the way and influencing the brands they admire to follow their lead.

It has long been the belief of live brand experience agency Sledge that the digital space should go hand in hand with any live campaign. “ The Digital Aura” is the first port of call for any consumer wishing to interact with your live experience, whether it be to find its location or indeed to brag that they attended. Brands need to ensure that they embrace every mass participation online mechanic as well as endeavouring to create their own portals.

Sledge’s innocent Village Fete is just one a prime example of how this can work, with their own fete blogs, Flickr groups and even a fete finder and it is widely known that the volume of video content placed post the fete in 2007 and 2008 increased the brand and event awareness beyond all expectation.

Sledge has recently partnered with a number of notable digital agencies to bring even more of its campaigns to life in the digital space and thus go a long way to proving beyond doubt that live experiences and experiential marketing working in harmony can reach the masses that are usually only reached through traditional Above The line campaigns.

Sledge has also found itself a unique partner in The Bigfoot Project, this is an agency that specialises in the creation of content for digital platforms with notable recent project wins with the Army