I was just Twittered by an industry colleague and informed a stunning and very amusing example of just how powerful the collaboration of Digital and Live can be. The Dorito's Dodgeball Challenge went 'live' a short time ago and is very much a manifestation of the sporting event brought to our attention by the most amusing Ben Stiller and Vince Vaughn film of the same name. It also further enhances Dorito's foray into the digital and gaming space, also see Unlock XBOX
This unique and well executed campaign allows online users to fire 'Dodgeballs' from 6 cannons placed in a secret London location at a member of the public who's one desire is to be part of a team to compete in the Dodgeball World Series in Vegas against the 'San Diego Crossfire'
31 teams are traveling to London to do battle at the secret location, i will endeavour to find out more and keep you posted.
Go see it at Dorito's Dodgeball
I tilt my hat to the agencies involved a stunning example of Live meets Digital.
