I am very proud to announce that RPM's new corporate division is now up and running and targeted to account for half of the agency's turnover within the next two years.
Already in the past 8 weeks the division has won two pieces of business and has secured the contract for at least one other client.
Since setting up RPM Corporate it has been my intention to recruit the best in class to drive the division forward and I am happy to announce the arrival of newly-appointed head of corporate Katie Kenny, formerly account director at Sledge. Katie is an extremely talented individual and brings with her many years of experience in the corporate communications and internal comms sector as well as extensive experience in the consumer and experiential markets.
Katie will progress her career and profile by leading an extensive team of producers, creative’s, planners and the “RPM intellectual Resource” she will also be the conduit to the board. Katie’s arrival along with other team members show’s how serious we are about the investment in this division and will give me the freedom to drive forward the divisions new business team as well as promoting the intellectual resource.
I am currently recruiting a number of experts in the field of internal communications, training and development for businesses, research evaluation and employee engagement to form the corporate division's Intellectual Resource team. Thus far the support from the existing in house resource has helped us to secure two project wins and a new long-term client so the integration into the RPM business has been flawless
The initial goal of RPM Corporate is to replicate in the B2B market what experiential can do for consumers. Essentially, our division mantra will be to turn “Employees into Fans."
We will do this by creating comprehensive engagement programs that will first educate brands on the value of “Fandom” and then put into practice engaging experiences that will turn the employees into better supporters and promoters of the business. As a team we have spent many years educating brands about the value of consumer advocacy and it is high time that brands started to match the commitment they give to customers to their own staff.
