I was delighted to be invited to their Gin Mist experience in Carnaby Street last year and it looks like they've gone a huge step further with an amazingly immersive experience for Courvoisier.
The photography is reminiscent of a David Lachapelle shoot and is well worth a viewing. These guys really know how to a brands essence and product at the heart of a gathering, this time they have created what must be the worlds largest Punch Bowl and have flooded a building with enough punch to serve 25,000 people.
I really do love it but i'm not sure of the issues of hygiene and the fact that you could raft across the drink but I don't doubt that they had all the bases covered on this front.
I really like the remote control garnishes.
