It appears that the world has gone Pop-Up mad, now I am not knocking the concept and i actually think that there are many benefits to pop ups in these recessionary times, if a brand can fill a decrepit and vacant space and give a good consumer experience at the same time then the more the merrier i say.
That said, i was really interested to discover this morning the Pop-Up Ad Agency The Idea Shop from Ogilvy. Ogilvy is giving back to the local communities in which they "pop-up", they are offering their expertise to local small businesses and social enterprises free of charge, simply book and give an overview of your potential needs and then "Pop-In" for an hour .
Interestingly they will also be holding talks in the space as well as keeping the world up to date through a Blog and Twitter
I LOVE IT, WELL DONE!
