It is now very clear that most if not all marketers are being asked to do more with much less than budget than they have ever had. Today’s corporate demand of “Make more in profits, generate more business, manage more projects, collect more leads, produce more AP’s…” has put many of us in the difficult position of not having the resources to accomplish these goals due to our own demands.
So how is it possible to continue delivering exceptional results without the same level of resources we once had? Here are a couple lessons the current economy is teaching us:
Integration.
During a number of recent client presentations, I have been asked to demonstrate how our agency is aligning our internal human resources and expertise to benefit the clients overall brand objectives.
Similarly, more than ever agencies need to ensure that more of the clients integrated business units were involved in our proposals to support a broader portfolio of their products and services. There are multiple benefits to this focused approach, including exposure to other business opportunities in other sectors of the organisation and streamlining our own internal communications. From a client perspective, it has become clear that combining offerings from our business has led us to deliver richer, more robust experiences, while our clients achieved better ROI.
Expanding Networks and Outsourcing.
Many companies are reducing headcount and simply don’t have the capability, experience and internal resources that they once previously had.
Sledge believes you should view outsourcing in terms of what you can add, not subtract from a collaborative relationship. Outsourcing and strategic collaboration allows a company to create synergies, reduce liability and risk, improve communication and delivery, control costs and ultimately deliver a more significant return on yours and the clients investment. Moreover, outsourcing enables companies to be more efficient with their time, allowing them to channel their efforts on the core business competencies and objectives.
These are just a couple ways the economy is broadening Sledge’s capabilities and strengthening our ability to drive your ROI. Curious… What is the economy teaching you? How will you rise to the top in a down economy?
