Entertaining and surprising, Ariely’s book unmasks the subtle but powerful tricks that our minds play on us and how marketers, manufacturers and advertisers use this to their advantage.
So… the next installment, supplied by my creative director, who had discovered a Penguin 1957 copy of Vance Packard’s The Hidden Persuaders. Not only does it have the type of cover that says “you must have me on your shelf” but the content covered and the tricks used by advertisers to influence consumer behaviours. Even in the 1950’s shoppers were constantly led astray by the advertisers, it shows a rather sinister side to an industry that stripping away at our right to privacy.
I then discovered the following:
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation.
