The current economy is bringing some awesome opportunities and allowing some clients to be braver than before and force change in their buying behaviours and experiment with new agencies and new channels of communication to support their Live initiatives.
I am thrilled and reinvigorated by the optimism that is sweeping through our industry at the moment. This past month Sledge has been involved in no less than seven pitches from an array of sectors including Beauty, Non Alcoholic drinks, FMCG, Automotive, Health Food and Indulgence… with two wins already confirmed things are in very positive flow.
One other opportunity has come from a Media client that wants to create it’s own event and utilise it’s content to reach out to its target audience from both consumer readers and B2B readers and engage them with a live experience. The unique approach they intend to take is a clever one, for they can see that there is opportunity to generate revenue from their live initiative. The team at the magazine knows that it already has an enormous amount of content that can transcend into a live experience, it has a huge audience and it is fast becoming a bible for its followers. We have been asked to look at replicating the magazine and it’s content and values into a reputable exhibition and awards.
This is not our first experience of this type of initiative, after many months of inept dithering by some ex colleagues, we are now pleased to say that a media client of ours intends to take full ownership of an exciting new event to take place in the UK, the event will see the client act as the curator of its own content in the live environment.
This will be an event that will embrace its audience and readers with a broad program of live content and will see it breakaway from the traditional route that newspapers have taken in the past with traditional sponsorship and the badging of existing events.
It’s yet another proud moment for the agency and one that show’s dedication and trust can get results no matter how difficult the economic climate.
